As a joke, NASA spacewalker Dale Gardner holds up a “For Sale” sign during a shuttle mission in 1984, in an era when the space shuttle fleet took on commercial satellite servicing tasks. (NASA Photo)
Why can’t commercials be filmed on the International Space Station? How about astronaut endorsements of energy drinks or tennis shoes? And instead of saying “The Eagle has landed,” why not get paid for saying “Here’s your orbital Pizza Hut delivery”?
The final frontier is edging farther into the commercial frontier: That’s one of the top takeaways from this week’s meetings of the NASA Advisory Council at Ames Research Center in California’s Silicon Valley.
NASA Administrator Jim Bridenstine and other officials and advisers provided a preview of the trends we’re likely to be seeing in the months and years to come. Here’s a quick rundown of five places NASA is going toward:
Bridenstine said a new advisory committee, headed by Maxar Technologies executive Mike Gold, would look into the prospects for parlaying commercial opportunities. “Is it possible for NASA to offset some of the costs by selling the naming rights to a spacecraft, or the naming rights to its rockets?” Bridenstine asked.
Gold said ...