As we have probably all guessed by now, the Institute for Human Continuity is a viral campaign designed to generate a huge buzz around the upcoming November 13th movie called 2012.
Ever since I started writing about 2012 (way back in May 2008 with “No Doomsday in 2012“), I’ve been inundated with emails, tweets, comments, even phone calls about the 2012 doomsday phenomena. These messages have ranged from mild curiosity to outright panic. I’ve also had many crackpots trying to convince me that my scientific reasoning is not valid (which it is).
There’s also been a few bonuses, including guest appearances on the outstanding “Apocalypse” episode of Penn & Teller: Bullshit! and most recently, the upcoming Discovery Channel documentary on the same subject.
However, in the run-up to a perfectly timed movie about the “Mayan prophesy,” Sony Pictures kick-started the mother of all viral campaigns in January. The movie 2012 will be a huge event, but basing an entire marketing ploy on fear and disinformation left a lot to be desired. So for the last 10 months, I’ve been busy writing not so much about the bad science being used in these wacky 2012 theories (check out my ...