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Survive 2012 for the Crazy Price of $49.95 (and I mean Crazy)

11 Sep 2009, 09:46 UTC
Survive 2012 for the Crazy Price of $49.95 (and I mean Crazy)
(200 words excerpt, click title or image to see full post)

I’ve often wondered how doomsayers can monetize their theories of the end of the world. It’s one thing to scare someone, but it’s quite another to get them to willingly hand over a wad of cash. It’s the classic door-step salesman problem: How do you get a homeowner to sign a contract after spending 30 minutes boring him/her to death with the reasons why they really should trust them — sweating in a badly-fitting suit — although they’ve only just met?
As far as I can work out, it seems the best way to profit from this doomsday tripe is to write a book. Apparently, publishers have little concern about what’s printed on the pages. If the cover art looks scary enough, and the numbers 2, 0, 1 and 2 are in bold type, the publication will sell itself. If that doesn’t work, hobble together a YouTube video with depictions of the Earth in flames… and Planet X (because Nibiru is so planet-killin’ cool). Oh, and add narration of some idiot with a superiority complex.
If this amazing marketing ploy isn’t upsetting enough people, build a website. Besides, if you fill that site with enough text, you’re bound to hit ...

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