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The New York Times

Branded Rockets and Astronauts on Cereal Boxes. NASA Chief Asks, ‘Is It Possible?’

11 Sep 2018, 23:13 UTC
Branded Rockets and Astronauts on Cereal Boxes. NASA Chief Asks, ‘Is It Possible?’ NASA

Jim Bridenstine, NASA’s administrator, posed a question two weeks ago.

“Is it possible for NASA to offset some of its costs by selling the naming rights to its spacecraft?” he asked during to a meeting of a council that advises NASA. “Or the naming rights to its rockets? I'm telling you, there is interest in that right now.”

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