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Galaxy Zoo Messaging Experiment – Results

12 Jul 2018, 14:28 UTC
Galaxy Zoo Messaging Experiment – Results
(200 words excerpt, click title or image to see full post)

Some of you may remember a while back we posted a blog announcing that we would be testing a new messaging system on Galaxy Zoo. Some of you may even have seen these messages while classifying on the site! This test was also part of a study of how we could use messaging to increase engagement on the project. Working with researchers from Ben Gurion University and Microsoft Research we delivered messages to volunteers at key times during their participation on Galaxy Zoo and observed how these messages affected their engagement. This research was based on previous work we had done that demonstrated that sending similar messages in emails could increase the likelihood of volunteers returning and engaging more with the project.
This screenshot shows an example of how the messages were shown in the Galaxy Zoo classification interface.
The volunteers were split into three main cohorts; One group who were delivered the messages at random intervals, one group who were delivered the messages at what were predicted to be optimal times, and a final control group who received no messages. This study has led to two peer-reviewed publications and the results show that optimal timing of an intervention message ...

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