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Cryovex and Karen: It’s a lot like baking a cake

27 Mar 2017, 12:52 UTC
Cryovex and Karen: It’s a lot like baking a cake
(200 words excerpt, click title or image to see full post)

Cake was used as a metaphor by my colleague Mark Drinkwater in his 2014 blog post Cryovex: To 86°N and back – in terms of cake! Mark drew a parallel between the different layers of a cake and the heights of operation of campaign work which begin at or below the ice surface, extending through the airborne flights all the way up to the CryoSat satellite orbiting hundreds of kilometres above Earth’s surface. With a nod to his original post, here’s a different take on the same metaphor, which I apply to ESA’s current Arctic campaign and the events that unfolded over the Arctic sea-ice a few days ago on a memorable Friday 24 March.
Clear and cold outside – perfect conditions for flying. (ESA)
So why is a successful campaign like baking a cake? Looking at the big picture – as I tend to do – it starts with a clear sense of purpose and what you are trying to achieve. In the case of cake, the occasion could be a birthday, a special occasion or simply something to enjoy with family and friends. The current CryoVEx and KAREN campaign, on the other hand, has two special roles in ...

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