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The Launch Pad

What's in a Blog Title?

25 Mar 2011, 00:55 UTC
What's in a Blog Title?
(200 words excerpt, click title or image to see full post)

The Google Lunar X PRIZE is an exciting contest of robots and rockets -- but one of the most important (and sometimes overlooked) aspects of this competition has less to do with the bolts and circuit boards, and everything to do with the stories of the people behind the hardware.

To spin the ongoing tale of the Google Lunar X PRIZE competition, the teams post regular blog updates and short videos about what they've been up to. For the past 9 months, I have been capturing the team posts every week in the "GLXP Brief" newsletter, and mailing it out to our list of loyal fans (psst - if you'd like to sign up, you can do so here). The idea is to summarize the weekly happenings of the prize in an easily-scannable format -- just bullet points, blog titles, and an indication if there is a photo or video in the post.

As I put together this week's GLXP Brief, I started wondering about the types of blog titles that are most attractive to our audience. There have been 31 email briefs sent out so far; from each of those briefs, I compiled a list of the top three ...

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